P.G DIPLOMA IN FASHION MERCHANDISING AND MARKETING (FMM)

Duration: 1 Year [2Semesters]

Eligibility: Graduate in any stream

 Programme Overview

 This one-year post-graduate diploma programme will prepare you to apply product knowledge in a marketing environment, as well as inculcate in you marketing and merchandising skills, with a special bias to the international market. This qualification will position you as Assistant Merchandising! Marketing Manager or equivalent, with a job profile to understand buyers' requirements, to develop procedures and MIS for merchandise sourcing and order execution, to operate merchandising systems, to under take sampling and production follow-up, and to coordinate between merchandising and other parts of the organization.

Programme Structure

The year-long duration is broken into four terms. During the first three terms, you will acquire knowledge and learn application in eight areas: textiles, garment production, merchandising, fashion forecasting, computers, marketing, retail merchandising and international trade. In the final term, you will receive industry exposure through an eight week internship, and then top up the programme through a Diploma project.

• Apprel Merchandising & International Trends
• Textile Studies
• Garment Techniques
• Fashion & Forecasting
• Computing Skills
• Visual Merchandising
• Communition Skills
• Correspondence with Buyers
• Freight Calculation & Shipping Expertise
• Garment Costing
• Quality Assurance
• Industrial Internship